An executive protection service or close protection service represents a full range of services. This is not simply a bodyguard following his or her client and protecting the client from immediate threat.
It involves much more than that. The close protection service will assess the risk of the client and offer him the best means to prevent and mitigate any risks. The protector not only protects the physical integrity of the client but also his image. An example of failure in this area is where we saw Rihanna cutting cocaine on the head of her bodyguard and her picture splashed all over the media. (judiciaryreport.com/rihanna_cutting_up_cocaine_on_her_bodyguard).
Another example is where the bodyguard of Kim Kardashian grosssly under estimated the risk assessment of her hotel when she was robbed in Paris.
Within our global services, we work hard to put everything in order to protect our clients' physical safety and their public image.